http://site.ebrary.com/lib/ubc/reader.action?docID=10187339&page=171
Whether ethnics exists in business or not remains controversial. After reading the passage about business ethnics, I have a new understanding about ethnics. I partly agree with some ideas in the passage. The company as a whole should maximize stakeholders’ benefits in order for them to implement their responsibility for the society. For a company or enterprise itself, ethnics is vague. Fast food is a good example. Though fast food has a huge market around the world, some consumers in Asian countries are crazy about KFC, Burger King, and etc. These enterprises produce unhealthy food which is not problem of hygiene but the food is of low nutrition. Fast food is high in fat and protein, which may cause obesity. The harm to consumers is in a long term. Considering the ethnics, the existence of fast food companies is unethical. Thus, there might be some ideas that business ethnics does not exist.
However, this is not the case. Actually, ethnics exist in all the companies, no matter what kind of industry the company belongs. For fast food firms, they can improve their food to make it healthier, for instance, diet coke. What is more, the firms can donate money to public institutions to create value for society. The traditional negative value or discrimination can be changed by more contribution to consumers and society.
I think business ethnics is important.