Comm 296 Marketing Group Assignment: A Reflective Post

Firstly I’d like to start off by saying that if it weren’t for the great people in my group this assignment could have gone down in a completely different direction.  The material that it required us to delve into seemed simple upon first glance of the outlines, however when we actually got around to doing it we found that everything seemed to need a significant amount of researching and work just to come out with a product of a few hundred words.  Even after we had our ideas out on paper we still found ourselves sounding it back and forth between the members of the group until we finally reached a consensus that we had put forward something worthwhile of handing in.  This process at times was pretty tiring I have to admit, however with the support and humour within our group it made the tasks infinitely easier.  I think this has some strong implications, although nothing revolutionary, about the importance of strong group dynamics in the workplace.  Conversation between group members and the ability for them to band together behind the tasks set infront of them not only makes it a more pleasurable environment for members involved, but actually encourages them to go the extra distance.  By this I mean that if we hadn’t gotten along as we did I could easily have seen us being the type of people to just do our respective parts and throw them all together at the end without a second thought.   You need to have a certain level of comfort with your fellow members to say, “hey, this doesn’t really work that well in the context of what I did, how about we do such and such”, and the benefits this little extra bit provides is huge.

here’s a group photo

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