A brand is created. Now what? Often, businesses suffer from marketing their brands to the public. However, the hit-reality TV show, “Pawn Stars” masters these techniques, causing an average of four million viewers for each episode. What did they do and how do they do it?
“Pawn Stars” follows the owners’ everyday business at the ‘Gold & Silver Pawn Shop’. Initially, this pawn shop was a discrete destination for gamblers to sell their belongings for quick cash. However, with strategic thinking, the owners are reaching the store’s true potential through television, websites, branded merchandise, Facebook games, and copies of the show’s episodes to gain maximal profits. Indeed, these are effective ways to promote and represent the brand. Yet, can these methods be applied to average small businesses?
In the article, these branding tips from the “Pawn Stars” are purposely highlighted to help other businesses grow their brands. However, realistically, small businesses and the ‘Gold & Silver Pawn Shop’ have a sparse commonality. This pawn shop clearly has an advantage over other businesses due to mass media exposure. In this sense, their ways of promotion may not apply to everyday normal businesses, but only certain ones with similar settings.