The once notorious clothing department store seems to be facing one of its greatest challenges yet. According to internal sources, this company needs to improve and advance their marketing, displays, and strategies in order to advance in today’s market.
At the moment, no course of action seems to be effective in the company. The mental image the store gives to consumers is summed up in one word: clutter. The multi-page catalogues are uninteresting, inefficient, and extremely costly. In addition to those factors, external forces are aggressively attacking Sears. Companies such as Target and the Bay are competitive alternatives that comparatively cater to either affordability or quality.
With all these factors in mind, Sears is in great danger. Improvements and change need to happen. A new image must emerge. Sears need to do this soon, before time runs out.