These entrepreneurs knew exactly what every human had in common: each person had an interest. As a result, these innovative individuals created the website, “Pinterest”. This is a website composed of a plethora of images under diverse categories such as food, fashion, fun, and more. Every user is given a board where they can take those images and virtually pin them on to. Seems so simple right? Yet, this simple creation became a product that consumers love.
Pinterest satisfies Schumpeter’s View of Entrepreneurship by promoting innovation as a website that is completely unique and engaging. Being the first to “organize and share all the beautiful things…on the web”, this opens the doors to a new market that loves technology. Apart from this, Pinterest estimated website worth is approximately $52 million dollars, which clearly sets it apart from small businesses. Although the risk of this venture was high, its originality excelled, causing Pinterest to be the new interest for entrepreneurial success.
Sources:
http://www.google.ca/search?gcx=w&sourceid=chrome&ie=UTF-8&q=pinterest.ciom