Monthly Archives: November 2010

Dove’s Mission to Eliminate Beauty Stereotyping

Thanks to The Urban Stranger, my good friend Berkley Loh’s blog, I uncovered an old great Dove commerical that I believe is deserving to write about.  I remember seeing the Real Beauty Campaign for the first time in my early years … Continue reading

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Genericized Trademark

Band-Aid, Chapstick, Kleenex, Q-tip, Vaseline, and Wite-out, are a few examples of companies that possess marketing brilliance and genius business strategy. What do these companies all have in common you ask? They have the strongest brand identity out there; as … Continue reading

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Freshslice Pizza Caters to Consumer’s Preference & Convenience

It is not by accident that Freshslice is every Vancouverites favourite pizza place.  Brilliantly, the founder, Ray Russel, took advantage of opportunities in the pizza business that others had missed. Firstly, Mr. Russel introduced the promotion of 8 slices of … Continue reading

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The Math Guru Spreading Peace, Love, and Pi all over these city streets.

I met Ms. V mid way though my grade 10 math class as she was the new student teacher.  I was struggling with the curriculum and her unique way of teaching made me excel in the class while also making … Continue reading

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