Freshslice Pizza Caters to Consumer’s Preference & Convenience

It is not by accident that Freshslice is every Vancouverites favourite pizza place.  Brilliantly, the founder, Ray Russel, took advantage of opportunities in the pizza business that others had missed.

Firstly, Mr. Russel introduced the promotion of 8 slices of different kinds of pizza for just $10.  This flexible option caters to people with vast preferences.  For instance, a family of 4 could order delivery for dinner one night.  Each member may have different tastes than the other.  To eliminate the INCONVENIENCE of ordering additional pies, Freshslice can offer a single pie with a slice catered to everyones preference. This random example proves that it can satisfy the needs of many hungry people.  This promotion is perfect for me because I am indifferent to most types of Pizza and want an abundance of different flavour!

On top of their flexibility in their service, they market themselves as providing a healthy product.  They have taken advantage of the fact that today’s consumer demand a healthy lifestyle.  Freshslice satisfies this fact by promoting their multigrain dough and fresh toppings.  Furthermore, at every Freshslice location, they provide their clients with a nutritional comparison chart & CANTEST analytical results for their different kinds of pizza.

The company concentrates on creating outstanding consumer value by keeping them aware and by satisfying their different needs.  These specializations and promotions are unique to Freshslice which is why these qualities are deemed to be their competitive advantage.

Freshslice has been around for a little more than a decade and has grown to over 40 locations in BC while also expanding in Toronto.  It is hard for new companies to enter a mature industry; however, Freshslice has overcome this feat, and is now competing with the industry leaders such as, Pizza Pizza and Dominos.  Additionally, when a new location opens they hit the public with massive savings such as $10 for an XL Pizza.  In some cases they offer a period during the day where they hand out free slices with a can of pop.  A deal like this will attract new consumers and their competitive advantage (as explained above) will help keep their loyal clients.

Freshslice has impressed me with their service, quality of pizza (while being healthier that the other competing pizzareias), and their great deals.  I just discovered it this year but I foresee myself going there over other places in the future! Its Delish!