
I’ve been fascinated with Google Glass and the technology around augmented reality (AR) that I researched further into it.
Mashable describes AR as “a live, direct, or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data”.
According to Google, glass was created to “be there when you need it and get out of your way when you don’t.” Google glass is essentially a wearable computer powered by Android technology built right into the glasses. Functions of the device include filming and photography capabilities as well as voice search and access to specialized apps.
Benefits to businesses
Companies are currently demoing apps to service the glass. For example, the New York Times are looking at developing an app which will enable news headlines to pop up. Additionally, JetBlue is exploring the option of showing how much time is left before boarding a flight as depicted in the video above. Businesses can also use this to increase efficiencies in their workplace.
Toronto-based creative agency, Playground has envisioned a not-so-far-off future for Google glass and technology like it. One idea is to transform the way customers are paying for goods which will definitely have an influence on retailers. This would be the future of mobile commerce, a topic I touched upon in my last blog entry.
The specs:
- A rechargeable battery that lasts roughly a day.
- 12 GB of user storage
- Device sinks to google drive for video, photo, and file back-up
- Bluetooth & WiFi built in
- A disappointing point is there is no GPS.
Controversy
The controversies around this new technology stem around privacy concerns such as privately filming and recording of conversations. However, Google has emplaced barriers for users so they cannot get away with unconsented recording.
Competition
There have been rumours of competing products in the works from Apple and Microsoft but no statements from the company has been released. Sony has currently patent a similar technology that projects visual displays on either eye.
Price
Although the Glass is not being sold to the public yet, early adopters have signed up for an explorer program which is a developer’s addition listed at $1,500.
Release date
There is speculation that the commercial launch of Google Glass will be around early 2014 but could be as early as the end of the year!