For those of you that have never heard of Groupon (short for group coupon) I am going to tell you a little about this fascinating new concept that has revolutionized the way we (as consumers), shop.
Groupon is a fun and an easy way of getting sweet deals locally. It is a “deal-of-the day” website where local public companies propose deals that are anywhere from 50-90% off. Each day features a new activity, service, or product at an unbeatable price in cities across the globe. From restaurants, theatres, to spas, the idea behind the site is to get a certain number of people to tap into a deal for EVERYONE to earn the discount. If enough people sign up, “the deal is on” and your Groupon is sent to you electronically. It is as good as cash! If they fall short of the minimum, the deal is lost.
What makes Groupon so popular and fast growing is how it is convenient and user friendly. Each day there is ONE deal in the ONE city that you have clicked into. There interaction is super simple. The tone of Groupon is upbeat and young. It eliminates the bore of a simple clip out of a flyer. The website is visually captivating and everything you need to know is right there on one page. Groupon creates a sense of urgency among consumers. People are sharing these rates and discounts with their friends in order for the deal to activate.
Last holiday season they introduced gift certificates for friends. The recipients of the gift certificates can put $X amount towards any future Groupon.
Groupon effectively satisfies all parties involved. They ensure companies that are featured get customers… LOTS of them. Customers are ALWAYS satisfied when they get MORE than their monies worth. And Groupon wins by charging business owners a small cut of each sale.
This is a valuable marketing tool for small companies that need more customers to stay alive. One local company (a day) gets millions of eyes on them for 24 hours and the best part about it is they are ENSURED a ton of business/new customers in the near future.
Groupon is genius! I have been a subscriber for only two months and I have already earned two great discounts. There is no catch, click here to subscribe today!