Category Archives: Uncategorized

Band-Aid, Chapstick, Kleenex, Q-tip, Vaseline, and Wite-out, are a few examples of companies that possess marketing brilliance and genius business strategy. What do these companies all have in common you ask? They have the strongest brand identity out there; as … Continue reading →

It is not by accident that Freshslice is every Vancouverites favourite pizza place.  Brilliantly, the founder, Ray Russel, took advantage of opportunities in the pizza business that others had missed. Firstly, Mr. Russel introduced the promotion of 8 slices of … Continue reading →

I met Ms. V mid way though my grade 10 math class as she was the new student teacher.  I was struggling with the curriculum and her unique way of teaching made me excel in the class while also making … Continue reading →

Yup…I went there.  I am going to talk a little bit about the biggest rivalry in the world of technology.  RIM and Apple are the market leaders in the smartphone world!  It is inevitable that my classmates have a Smartphone … Continue reading →

This was the spring 2010 Calvin Klein’s underwear campaign.  Calvin Klein X is probably the raciest commercial I have seen.  It has course language and a lot of sex appeal which is why it speaks to our pop culture. I … Continue reading →

Vitamin Water has countless avid consumers that believe they are making healthy decisions when they indulge in this pure and original beverage. Why do you think this is? Purely because of the colourful, unique and cool looking bottles that read … Continue reading →

For those of you that have never heard of Groupon (short for group coupon) I am going to tell you a little about this fascinating new concept that has revolutionized the way we (as consumers), shop. Groupon is a fun … Continue reading →

I’m a huge fan of Nike.  They supply quality products whereby athletes feel fashionable and comfortable wearing their gear.  I think their marketing is out of this world good and is probably the reason why Nike is a premium-brand.  First … Continue reading →