CHIEH-HSIN (JESSICA) LEE
+86 138-1892-5624 (Wechat) | jlee@urbn.com |
No 301 South Jinhui Rd, Minhang District, Shanghai, China
EDUCATION
The University of British Columbia, Vancouver, Canada June 2022
Bachelor of Arts with a Major in Sociology
WORK EXPERIENCE
URBN CHINA, Shanghai, China April 2020 – Ongoing
URBN China Web Marketing Intern
– Connected suitable KOLs and third-party agencies with URBN; managed product seeding on a daily basis; produced a web-marketing performance report on a weekly basis
– Conducted a cohesive research around the platform RED and launched an official Urban Outfitters (UO) account on the platform. Also conducted a market research (100+ participants) on UO in China
– Managed UO’s social accounts (Wechat, Weibo, RED) on a daily basis and analyzed background data
– Took lead and oversaw multiple flat-lay and on-model product photoshoots for our e-commerce product pictures
NIKE Taiwan, Taipei, Taiwan June 2019 – August 2019
Nike Running, Nike Training, Nike Women Marketing Intern
– Designed a long-term plan for Nike Taiwan’s future collaboration with local cross-category brands
– Assisted in the regional marketing campaign (promotional video shooting; media exposure event; consumer experience event) for Nike’s new shoe Nike Joyride launch
– Helped set-up the try-out and kick-off event for Nike Taiwan’s Marathon Run Crew FAST42
– Assisted in the inaugural NTC x Eslite Taiwan Event including addressing attendee concerns; event registration; event set-up
NIKE GCHQ, Shanghai, China July 2018 – August 2018
Nike Training and Nike Women East Category Marketing Intern
– Coordinated the NTC Trainer Certification event and program for 30 trainers and connected 5 different partner gyms to organize NTC events and product seeding
– Interviewed and connected with potential KOLs to represent the NIKE Training category
– Composed information relevant to the planning of FY19 NIKE GCHQ Training category marketing schedule
– Conducted and participated in a 25 people consumer survey’s collection in cooperation with a partner gym
SCHOOL EXPERIENCE
UBC PINK, Vancouver, Canada September 2019 – April 2020
Director of Communications
– Managed 2019-2020 UBC PINK’s Instagram (@ubcpink) for promotional purposes. As of April 2020, helped @ubcpink Instagram account gain 770 new followers
– Collaborated with on-campus clubs such as Yerba Mate and Bumble and KOLs for events and reached out to local charities such as Rabitats Vancouver to co-host
SKILLS AND INTERESTS
Languages – English (fluent), Mandarin (fluent), German (beginner)
Skills – Adobe Photoshop, Premiere, Final Cut Pro, MacOS, Apple, MS Office, iMovie, Facebook, Instagram, Weibo, Tumblr, Twitter, RED, WeChat, Meitu, Google Analytics
Interests – Event Planning, Modeling, Styling, Cooking, Traveling, Makeup, Piano, Photography, Film Photography, Writing
REFERENCES
Available upon request