Category Archives: Marketing : COMM 296
Product Placement in Movies: The next level.
Okay look, companies and businesses have strategically placed their branded products in movies for decades already. These firms understand the value in placing their products in widely viewed and popular movies as it creates an instant connection to their viewers. … Continue reading
Internet, you confuse me.
The internet itself has become entity, seemingly with its own mind and trends. The ever changing face of the internet followed alongside the technological development over the years, but the primordial concept of viral videos and images still dominate the web. … Continue reading
Food Stylists
It may seem like I’ve been hatin’ on fast food, but trust me, I love fast food. Don’t get me wrong. Anyways, I came across something quite intriguing, the concept of ‘food stylists’. These agents of marketing, work to make food … Continue reading
Marketing Revolution
Marketing has evolved dramatically over time.. What once started out as simple print ads or people standing on streets waving signs has turned into taking advantage of social networking websites and the interent to get messages across. As we all … Continue reading
Are you serious??
I was thoroughly amused by my classmate’s blog post regarding Warning labels on products. Deborah’s blog post mentioned how ridiculous some of these labels could be, stating the most obvious things to warn their consumers. Evidentially, they use it for … Continue reading
Developing the Optimal Business Card
As my business education continues the networking sessions, meet & greets, conferences, and events have been increasing steadily. The need for a convenient ‘billboard’ to advertise myself is becoming dire. Going back to the ‘Marketing YOU’ blog post earlier, being … Continue reading
Misleading Advertising
One thing that angers me, is false or misleading advertising. Although extreme cases may be rare, milder forms are present in everyday products. It seems to me that the most prominent examples lie in the food industry. Have you been … Continue reading
McDonald’s New branding strategy
Mcdonald’s, the iconic fast food, hamburger dealing, obese children-producing restaurant is undergoing a change. Most people regard this fast food chain as a place to have a quick snack or meal, or a place to ensure their children are happy. … Continue reading
LOL. Marketing.
Ever since we were young, we’ve been bombarded with advertisements, commercials, and promotions. Some effective, and some not. This has led me to the question, what makes an advertisement appealing? This is key factor in the marketing mix and I’d thought that exploring … Continue reading
Marketing YOU.
What does marketing yourself mean? What opportunities may come from it? How do you market yourself? These questions have become more relevant with the onset of Marketing Classes at UBC. It has occurred to me, that the idea of marketing … Continue reading