The dream of cheap wireless plans with great service is beginning to seem of something of the past. The little guys are having troubles breaking the stranglehold of the oligopoly on the market. The federal government doesn’t look like they’re going to set aside any of the 700 MHz spectrum in the upcoming auction as they have done in previous years, stated BNN. This means that the little guys won’t have a chance in out bidding the Big Three.
A new strategy needs to arise if the small firms, like WIND mobile, wish to expand or even survive. People know that they’re cell phone coverage isn’t the best so they should focus on things that the Big Three don’t to get an some sort of competitive advantage. Target teenagers, create amazing customer service, or maybe cut costs by only selling the product online to be more direct. There are many possible ideas but no guaranteed solution. I’ll be interested to see if firms such as WIND mobile will get blown away and be a thing of the past.