After presenting and being receptive to other’s presentations this week I’ve found that many people talked about implementing social media to their company’s business plan. Although a popular recommendation I got the feeling how some groups didn’t realize how important social media can be to get an edge over competitors, especially for small businesses.
The costs are minimal except for the constant demand of time to continue updating the public on your product, social integration and, most importantly, the company’s story. To take full advantage of websites such as Facebook and Twitter, one needs to be updating constantly because people are on these outlets everyday and if the small business doesn’t keep a constant stream of information potential customers will get bored and the company will be forgotten.
There is a fine line though with constantly updating Facebook and Twitter. Some people may find this as spam so they get frustrated. This is why the company must concentrate on their story to differentiate themselves from the others and create a more personal bond with the customer. If one can harness and balance the power of social media, surely their business with wept the benefits.