From reading a blog written by my fellow classmate Maddie Erjavec. She commented on how Google is now shooting the interiors of stores and putting those photos onto Google maps. I agree with Maddie that this new Google project is a way for other business to market their business because Google is one of the biggest businesses with a extremely strong brand image.

Looking at this from Google’s prospective, I think Google has simply expanded their service line for “Street View” and took advantage of the technology they already have. By having this additional service, it would furthermore differentiate Google from other competitors and businesses. In addition, Google has also introduced “Street View Snowmobile“, which again makes Google a unique business.

From this, it doesn’t cost Google much from offering this extra service for other businesses, plus this services is voluntary for other businesses to use, so it would be costless to them.

From my own perspective, I would say that Google is offering this service voluntary is to avoid intrusion issues as stated by Maddie. I consider this to be Google’s strategy, as they often make their money in a unique way or different from usual business.