Over the past few years, the critics of marketing have been quick to pass judgement. Equipped with the ability to predict and hence influence consumer behaviour, some have deemed marketing as a detrimental factor in everyday life.
However, hardly ever do we notice marketing in its prime. Over the past month I have frequently come across the 1 goal advertising campaign. This is a movement geared towards providing education for 72 million children. For most of us, the thought of never attending a school has never crossed our minds, yet there are 72 million children across the world that are unable to make use of a pencil and paper.
From wealthy celebrities to construction workers, 1 goal has united people from across the world to campaign for the same objective. Location, religion, and race have seized to be dividing dynamic. Through the power of marketing, I believe that by 2015, education will no longer be a luxury, but a right to all children. I support 1 goal.