Observe and Report

“How to brand yourself”. Every week I read a blog discussing the issue of self-branding, or how we should market ourselves as individuals. All of these blogs tend to be more or less identical. It was no surprise that I ran across yet another  blog this week by Jacqueline Marshall discussing personal branding. However, after skimming through the first few lines, I noticed she approached the idea from a creative and fresh angle. Rather than discussing how individuals brand themselves, she talked about how they re-brand themselves.

Just like a bottle of coke or a television set, our appearance and certain characteristics eventually become outdated, and it is up to us to transform ourselves in order to keep up with the changing world. Whether it is a quick haircut, change of attitude, or a visit to the plastic surgeon, human beings need to constantly evolve.

Here are just a few of the examples of transformations that we have witnessed

Success or failure? What is evident to us is that at one point or another, we all have to re-brand ourselves. So lets not just think of how we wish to portray ourselves now, but also how to ‘evolve’ our personalities in the future.

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