As a major form of social media used by hundreds of companies to promote themselves and increase profit, looks like Twitter might just gain a share at last by hosting company advertisements. But will these be a good strategy for the network?
http://www.theglobeandmail.com/news/technology/twitters-new-strategy-making-money-140-characters-at-a-time/article1533404/
Given the information, the answer is yes. Twitter has built up a base of millions of users including major companies such as Google and Virgin. With so many people involved, it will be easy financially for Twitter to cash in by hosting these companies’ advertisements.
The strategy itself seems promising, considering it will supposedly be “non-invasive” (i.e., don’t expect any annoying flashing popups that make you want to kick whoever made them in the you-know-whats). Twitter’s main goal has been to add “value before profit”, and considering how much, again, other companies have already increased their profits by advertising on their site, it seems not only smart that they take a cut of the profits, but fair.
Social media is quickly seeping across the world, and while from a marketing perspective other companies may get more recognition than Twitter on its own site, this strategy seems so ideal, it’s almost a wonder that they hadn’t implemented it sooner.