So I read one of these pro marketing blogs today, and I quite enjoyed this particular post:
http://markettingblog.blogspot.com/2010/10/wind-under-jet-blues-wings.html
While the whole point of the post was to discuss the value propositions of Jet Blue and the overall effect of the posted advertisements, the post started off showing how, by the looks of it, Jet Blue had “stolen” their advertisement video’s idea from Wind Mobile. This got me thinking actually about companies that seem to “steal” their campaign ideas from other companies. SO, with that in mind, it made me want to find out about a few more companies that have done the same thing- nabbed ideas from other businesses for marketing their own. Here’s what I found:
A Canadian Tandori restaurant apparently plagiarized an original ad from India, but you be the judge:
“copied” ad:
aaaand the “original” ad:
not to put a spin on anyone’s opinion, but personally I think they seem pretty damned similar to me. Another example of this “idea thievery” I found was from Coca Cola (yes, by the looks of it even the big companies like to pick up other peoples’ ideas once in a while). Apparently they copied a foreign ad for chocolate milk when creating their superbowl ad, take a look:
Coke’s ad:
and the chocolate milk ad:
is it just me, or is the music the same too? Welp, there ya have it folks. By the looks of it, even the big companies get a little starved for ideas once in a while.