Is it just me or did Halloween candy get smaller and dinkier?
I guess with these new incoming health regulations re: not advertising fatty foods to kids on TV, not selling junk food in schools, etc, it’s really not much of a surprise. At first I thought I was crazy, maybe it was just my imagination that the Coffee Crisps had gotten flatter, or that the Snickers pieces had gotten smaller. But NO! I’m sitting here as I type this, stuffing my face with who knows how many different kinds of chocolates galore, and these things have definitely gotten smaller!
Y’know, I get that since everyone’s promoting health awareness and the consumption of healthier foods marketers of junk food want to show that they too can take a share of this healthy market, but come one. This is Halloween candy. Unless companies want to go about making a healthier Kit Kat recipe or something to the likes of that, I’m
still going to sit here and stuff my face just as much as any little kid post-trick or treating. I’m not going to think about how this butter will clog my arteries, or how this chocolate will give me a sugar high and withdrawal in about six hours, or how I’m going to have a massive stomach ache after eating this whole bag. No. All I’m thinking right now is “how fast can I get these Twix bars into my mouth without making a mess on my shirt”. Maybe this is the fat kid inside me talking, but I honestly don’t see much of a point to marketing Halloween candy in smaller and “healthier” portions. In reality, most kids (and adults) aren’t going to be thinking “ooo how many calories are in two pieces of Mars bar”. Sure, there will always be the small group of people that DO in fact take nutrition into consideration, but I just think the majority of people on Halloween will not have health being their number one concern, and therefore I honestly don’t think marketing smaller, fewer calorie snacks will be the most effective marketing plan.
But then again, maybe that’s just the fat kid inside me wanting her giant portions of Coffee Crisp back instead of these puny “healthier” portions.