Our motivations are unbelievably interesting!
In order to promote successful green marketing, marketers have to first define what motivates people. Consumers are generally more motivated to doing something that’s easy, and will save them money compared to doing things only with the purpose of greening the planet or conserving water.
I found this interesting video made by RSA (an organization that helps to create social change through storytelling, they create incredible and compelling stories based on free lectures by leading experts) that shows the surprising story behind what motivates comsumers:
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