During class, this video was shown:
And it reminded me of another video that I watched before:
It is interesting to see what actually motivates people: it is not money that economic theorists point to, it is not the benefits you gained; it is fun. So, essentially the easiest way to change people’s behaviour for the better is by just making it fun to do.
Maybe the same concept can be applied to green marketing: Show consumers that it is fun, interesting and easy to do the activities like they normally do but with some green-ness added to it. I’ve recently found this new product, Replenish Cleaners and thought that their ad was a really good example of simple yet effective green marketing:
Some other interesting videos showing how people’s behaviour can be changed just because of… FUN:
Piano Staircase – to encourage people to take the stairs instead of the escalator
The World’s Deepest Bin – to encourage people to throw rubbish in the bin instead of onto the floor
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