Akina talked about the concept of square-bottled cokes and the benefits associated with this innovative packaging design. In addition to the green packaging, Coca-Cola is also actively taking a lot of green movements:
- The company has made the commitment to become greener by switching to diesel-electric hybrid delivery trucks in North America. These hybrid trucks help the company to reduce the environmental impact and save fuel resource
- Coke is going to implement the “turn waste into energy” program that they have been using in Japan since 2004 in North America; hoping that this can significantly reduce the waste that has to be put into landfill and cut pollution
- They have installed a lot of technologies that help to make their buildings more eco-friendly, for example, they use energy efficient lighting and have also developed a plain-level water efficiency toolkit that helps to use water efficiently
If you are interested to know more about Coke’s sustainability programs, please read their 2008/2009 Sustainability Review.
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