The Daily Steal
Jan 18th, 2011 by joannayu
Have you been FEELING LUCKY recently?
Then visit https://thedailysteal.ca/users/my_thedailsteal.php for your chance to win a 7 day trip to Orlando Florida, an apple ipad or $200 gift cards to Best Buy, Starbucks and many more!
My friend showed me this a day ago and I have already seen other people posting and sharing this link on Facebook. This goes to show how powerful and influential “word of mouth” marketing can be. The Daily steal attracts more participants by using a referral program where the more friends I refer to sign up for an account, the more money I earn towards my account which I can then use towards gift cards. The Daily Steal also employs value-based marketing as they offer prizes that are currently of high consumer demands such as an Apple ipad thus creating an even greater attraction to sign up to their website.
However, Apple, Best Buy, Starbucks, Holt Renfrew, Memory express and Metrotown are also gaining publicity by offering ipads or just $200 gift cards. So with such a small price to pay, they are easily advertised and can receive constant “word of mouth” marketing for their company.
Usually, I never bother to sign up for such websites but this time I participated because I get a $10 credit to my account just for signing up. By offering these attractive deals to gain more subscribers they can continue to advertise their site by sending emails about more promotions to everyone who has signed up. I believe the Daily Steal does not lose any money by offering $10 to sign up because majority of the people usually do not follow through all the remaining steps to gain the money as it is usually annoying to do so.