I recently came across Crocs’ blog during my search for company blogs. They had introduced a new brand extension featuring the 7-Ounce-Bounce. Crocs has basically introduced a new shoe in which they have promoted that the main benefit was how light-weight the shoe was. The 7-Ounce-Bounce has 3 products (the Hover Slip-on, Hover Lace-up, and Bowen) as of now and are each targeted to different people depending on their needs and preferences. The Hover Slip-on would be targeted to people who seek comfort and are usually on the go who prefer convenient shoes to wear. The Hover Lace-up seems to target a younger population possibly generation Y who wants shoes that are durable and in-style for outdoor uses. The Bowen as seen from the video seems to be targeted towards men who like to skateboard or but are not the running or jogging athletic type. However, the video truly depicts how light-weight the shoe is especially with all the jumps in slow motion, it makes us viewers feel the lightness.
