Last week, I was very intrigued by the interesting ads shown by Tamar so then I began to search for more interesting ads. Then it crossed my mind that sometimes, if the marketers are not careful and do not pay attention to everything, they may experience some fail advertising. For example, KFC’s fire hydrant outdoor advertising did not work as well as they thought.
As you can see in the picture, they put their company logo and their chicken bucket in hopes to promote their new “fiery” chicken wings. Although it was intended to be placed on a “fire” hydrant, they forgot to consider the fact that fire hydrants are a popular place for dogs to mark their territory. Although seemingly effective, this sample of outdoor advertising was not the greatest idea and it really shows that marketing requires careful and well though out plans.
IKEA has also experienced some outdoor advertising fail.
As you can see in the picture, IKEA tried to be technologically savvy and displayed a screen however, they failed to foresee the situation where they may experience Internet disconnection and thus displaying an embarrassing moment for their marketing team.
Although outdoor advertising can be really fun, I think marketers should take notice and be very careful about outdoor advertising as it is usually the type of marketing that catches the consumers’ eyes and interests.