I really enjoyed reading and thinking about Anne Cheng’s blog as I thought it related to what we learned in class last week. She thought that changing a company logo is very risky but then she came to realize later that it is quite ingenious to change the logo once or twice every now and then. I agree with her thinking. I think it is risky to change logos because some people fear change and when they see something they aren’t too familiar with such as a new logo, some consumers might be psychologically affected in thinking that the products might have changed as well. However, in another perspective, changing a company logo can be thought of as revolutionizing. For example, the Pepsi logo has changed several times for the past 120 years as shown below. When Pepsi first began, their logo was simply just words with a fancy font. As time past, people started utilizing symbols and more colours to differentiate themselves. The Pepsi logo has evolved to a circle with blue, white and red wavy lines. I think initially, all logos should start with something that has their brand name so that people can start recognizing the name itself which is shown in the Pepsi logo and the Starbucks logo in Anne’s blog. When people start recognizing a logo by just colours or shape and style, the company can begin to deviate and simplify their design so people can remember their logo easier. Furthermore, as shown through the Pepsi logos, they started utilizing effective photoshop skills to enhance the design much like revolutionizing with technology and the current market. I think a change in logo design is a very useful tool in promotional advertising as it tells the consumers that the company like Starbucks and Pepsi are continually trying to improve!
