Posted in Uncategorized on Apr 4th, 2011 No Comments »
Last week, I was very intrigued by the interesting ads shown by Tamar so then I began to search for more interesting ads. Then it crossed my mind that sometimes, if the marketers are not careful and do not pay attention to everything, they may experience some fail advertising. For example, KFC’s fire hydrant outdoor […]
Posted in Uncategorized on Mar 31st, 2011 3 Comments »
Similar to my last post about Spiffs from Sport Chek, I decided to elaborate on what was discussed in class about the sales promotion process. The process we follow at Sport Chek is very similar to the one taught in class. Our process follows the acronym GAME. Where the “G” is the first step and […]
Posted in Uncategorized on Mar 24th, 2011 No Comments »
As mentioned in a previous post, I am currently a sales associate at Sport Chek and after listening to Tamar in class today, I found many similarities between what I learned in class and what I experienced at Sport Chek. For example, our store does offer spiffs for employees and they do motivate employees to […]
Posted in Uncategorized on Mar 17th, 2011 1 Comment »
I recently came across Crocs’ blog during my search for company blogs. They had introduced a new brand extension featuring the 7-Ounce-Bounce. Crocs has basically introduced a new shoe in which they have promoted that the main benefit was how light-weight the shoe was. The 7-Ounce-Bounce has 3 products (the Hover Slip-on, Hover Lace-up, and […]
Posted in Uncategorized on Mar 10th, 2011 No Comments »
I really enjoyed reading and thinking about Anne Cheng’s blog as I thought it related to what we learned in class last week. She thought that changing a company logo is very risky but then she came to realize later that it is quite ingenious to change the logo once or twice every now and […]
Posted in Uncategorized on Mar 3rd, 2011 No Comments »
This past week has definitely been quite stressful and tiring. I don’t think I could have survived without coffee to boost up my day. I don’t usually drink coffee but I realized the past week, I had 3 already. I think the main reason for my recent coffee cravings was due to the Tim Horton’s […]
Posted in Uncategorized on Feb 25th, 2011 No Comments »
Hey , for those fellow classmates who reads my blog, here is a video that might interest you. It is a family showing their dedication and love to the iphone app Angry Birds (which we discussed in class) enjoy! PS: This is not a marketing blog post!
Posted in Uncategorized on Feb 24th, 2011 No Comments »
Recently, from class, we have talked about cereal and branding which reminded me of Kellogs. I have been eating Kellogs cereal since I was young and I could say I am loyal to the brand. I as a consumer, have tried many Kellogs products and I remain loyal to them because I have developed a […]
Posted in Uncategorized on Feb 10th, 2011 No Comments »
After reading Raissa Cheu’s post on McDonalds, I want to add on to why I also feel that McDonalds has such a large market share in comparison to all their direct competitors. Besides excellent customer service, they also excel in their marketing strategies as can be seen through their products and promotion. As for products, […]
Posted in Uncategorized on Feb 3rd, 2011 No Comments »
As some of you may know, I currently work as a clothing sales associate for Sportchek and during my shifts, I noticed that we have so many ads featuring Sydney Crosby. This is a good choice as Sydney Crosby is now famous due to the fact that he shot the winning goal for the final […]