I recently stumbled upon one ad called “Click, baby click!” promoting Adobe Marketing Cloud, and thought I should share it with you guys here.
The ad, created by Adobe and Goodby Silverstein & Partners, illustrates a humorous story of a CEO of Encyclopedia getting excited and going crazy after noticing a spike in online orders. He quickly gives orders to suppliers, manufacturers and everyone on distribution channels to maximize production to meet skyrocketing demand online… to then discover things weren’t as it seemed.
My thoughts: what an effective and funny ad. It depicts tragic consequences inaccurately measuring and analyzing data in marketing can bring, and the message is nicely delivered in an amusing way.
The ad highlights the importance of carefully monitoring digital activities and precisely analyzing received data in marketing. The rise of digital technology and platforms enable marketers to collect, measure and understand data better than ever before. Companies invest a large share of their marketing budget into digital marketing, and high digital marketing proficiency has become a strong asset for many companies. In fact, strong business performance is highly correlated with digital marketing proficiency; high-performing companies are twice as likely to rate their company as highly proficient in digital marketing (50%) than lower performing companies (25%) (Adobe, 2013).
It is the marketer’s job to effectively utilize technology as a marketing tool and make strategic marketing decisions according to the analysis. Adobe Marketing Cloud promises to provide marketers with “the most comprehensive set of marketing solutions”, offering services like targeting, analytics, social, media optimization, web experience management.
My question is: will Adobe Marketing Cloud help you marketers draw insights from data and help you avoid making terrible mistakes in marketing? Will it really maximize your impact and revenue? We will wait and see.