The iconic red-headed clown and the golden arches of McDonald’s are two of many symbols which we have all grown up seeing on constant basis. There have been several standpoints and associations and others including Elaine Ho have made comments of this particular fast-food chain. But what I want to find out is the magic behind these multinational conglomerate ‘golden arches’.
What has made McDonalds from small Bar-B-Q drive-in restaurant in San Bernardino, California to the global giant it is today?
McDonald’s is known for their fast, cheap service, commercialized unhealthy albeit great tasting food, and HappyMeal toys. Great, these are simply points of parity that McDonald’s has maximum efficient control over but what makes it stand out? McDonald’s has succeeded in identifying and producing target consumer wants and marketing them as needs. Due to the recent health movement, McDonald’s has insured new lines of healthier alternatives and recently created an open forum for consumers to know what exactly makes up the food. Additionally, public criticism for globalization domination has inspired McDonald’s to cater to the individual cultures of host states. In this retrospect, McDonald’s seems to have conquered both strengths and weaknesses and opportunities and threaths of their market.
Referenced Sources:
- Elaine Ho – https://blogs.ubc.ca/elaineho/
- www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html
- http://www.economist.com/blogs/schumpeter/2011/06/fast-food-and-cultural-sensitivity
- Image – http://www.aboutmcdonalds.com/mcd/our_company/amazing_stories/food/catering_to_local_tastes.html