Body Shop: Ethical Tradition
November 26th, 2010
Ethical businesses: Body Shop was one of the best examples of this. This really interested me, which lead me to do a little more research on this.
Body Shop has a motto of never testing on animals. “Our products are not tested on animals, never have been and never will be.” They also stand by using ‘nature’ and ‘pure’ ingredients in their products.
By doing this, Body Shop differentiates themselves from other businesses in the market. This is a type of marketing skill that attracts a lot of consumers that want to somewhat be ethical in their purchases.
Body Shop created a Community Fair Trade that operate with the objective of “creating trade to help people in the Third World utilise their resources to meet their own needs”. With this, Body Shop is able to help people and allow them to obtain natural ingredients for their products.
Body Shop also join forces with many organizations such as UNICEF and ECPAT to create campaigns associated with HIV/AIDS awareness and violence prevention.
Looking into these facts, Body Shop is evidently a very ethical business that does not solely focus on making an increase in profit and revenue.