Jocelyn Lam's Blog

Social media is a great way to create communicating value and establish communication links between sellers and buyers. But, it is not always an easy task.

Rohit Bhargava’s Influencial Marketing Blog features an article on how companies can either hit a home run or strike out on their first hit with social media.
Everything You Need To Know About Twitter Strategy In Two Tweets

The article illustrates the point that social media is not all about engagement. It is good to have a conversation and relationship with customers but companies have to also remember to focus on adding value to the customer.

Bhargava contrasts between two companies, Carnival Cruise Lines and Cirque Du Soleil. The downfall of Carnival began with their streams of meaningless replies on Twitter and not actually offering any incentives to their Twitter followers. In contrast, Cirque Du Soleil’s Twitter includes many special offers and exclusive events that interests people around the world and also direct replies to customers. Their Twitter account is successful because it creates a sense of exclusivity and engagement with their followers.

I fully agree with the author. Many businesses rush into marketing with social media and often strike out because of not fully planning their strategy out. It ultimately just wastes time, effort, and money. It is crucial for companies to create a well thought out comprehensive strategy to effectively reach out to their customers.

A simple tweet can make a difference. For a successful twitter campaign, companies need to remember to make the customers want to search for more information beyond twitter.

This entry was posted on Sunday, September 18th, 2011 at 3:55 pm and is filed under Uncategorized.