Jocelyn's Blog

Is Periscope The Next Social Media Advertising Platform?

Posted by in Digital Marketing

Hey everyone, Today I am going to talk about a new social media app owned by Twitter Inc. called Periscope. Periscope is similar to Snap chat or the now terminated Vine, as it allows users to broadcasts live videos but these do not disappearĀ or have a 6 seconds time limit on them. As well, while watching streams, you’ll also see people join, leave hearts, comment in real time and more. This app allows you to transport anywhere in the world, catch the latest news, connect with your favourite celebrities or…read more

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Bing Ads

Posted by in Digital Marketing

Hey everyone, Two of my classmates and I just completed a presentation on Bing Ads. We learnt a lot about how Bing Ads work and what factors determine the ad’s position. One of the key takeaways from this presentation was why businesses should use Bing Ads over competitor sites, such as Google AdWords. The search engine site the business choses to advertise on depends on their target audience. Bing users tends to be an older demographic and is popular in Asian countries, so if this is your business’ target use…read more

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Hello world!

Posted by in Uncategorized

Hey everyone, Welcome to my blog that is meant to inform you about all things digital marketing. Although I do not consider myself an expert in this segment, I hope to shed some light on aspects that I find interesting and informative. To give you a little background about myself, I am a fourth year marketing student in the Sauder School of Business at the University of British Columbia. I love playing competitive soccer and hiking in Beautiful British Columbia. I am currently enrolled in “Digital Marketing” course and am…read more

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