Tumblr is a social network that allows users to create blogs to share anything: text, photos, quotes, links, music and videos. A successful Tumblr blog that has many UBC students talking is:

 www.whatweshouldcallubc.tumblr.com

This blog and similar “what we should call me” blogs capitalize on the humor of everyday situations. The UBC version takes situations, places, annoyances etc. around UBC that most students encounter on a daily basis and finds the humor in them and expresses it using GIF’s. Often UBC is criticized by students for being cliquey within faculties and for getting limited opportunities to interact with students beyond their faculty. The success of this blog has sparked the beginning of a campus wide community, connecting students from all faculties and years through one common goal: finding humour in everyday frustrations.

This blog capitalizes on the “community” aspect of the 7 C’s of E-Marketing.  It unites a broad community of students through the simplicity of moving images. It allows users to interact and provide feedback by posting comments or questions relating to posts.

Sauderites

When someone asks a really stupid question with one minute left in lecture

The popularity and success of this site stems from several sources.

1. Firstly, the anonymity of the blogger creates a sense of mystery. Without knowing if the student is male or female, a Psychology major or an aspiring Marketing student, a social butterfly or a nerd allows users to create their own sense of who the blogger is and diminishes cross-faculty stereotypes.

2. Secondly, the content of the site is relateable. All UBC students have experienced fellow students asking questions just as class is supposed to end or having to detour for miles around campus just to reach their class. Students experience these frustrations daily and this blog offers a place to vent with other likeminded students.

3. Lastly, the bloggers ability to turn frustration and anger into something laughable. After a stressful day, students love to relax and laugh at something that happened to them and frustrated them just hours before.

Finding out my professors know about this blog