This September, Sony unveiled its fancy SONY Xperia Z3. Sony has long followed the Focus Strategy according to Porter’s Generic Strategies (which aims at product uniqueness and has narrow market segment), and now when competing with other giant companies in electronic industry, Sony sticks to its strategy.

One common complaint of IPhone is its battery capacity. But here in Sony, Apple’s weakness is perfectly solved. “As with the Z1, Sony’s focus is on extended battery life. Without battery saving features the Z3 lasted two and a half days of use” (Sony Xperia Z3 compact review: best small Android phone and iPhone 6 competitor) ” As it is praised in the Guardian, the Sony Xperia Z3 is “the company’s smaller flagship smartphone with a powerful process and camera, but battery life to last over two days of heavy usage.”(Sony Xperia Z3 compact review: best small Android phone and iPhone 6 competitor)

By emphasizing its point of differences, Sony successfully intrigues the public by its 20.7-megapixel high-resolution camera, waterproof design and ability to remote PlayStation 4 games. Nonetheless, its point of parity with iPhone 6 is also to its advantage. Both being high-end electronic products, SONY Xperia Z3 costs around ¥760, which is nearly ¥100 lower than iPhone 6.

As for Size, with its 4.6 inch screen and a 720p resolution, Sony Z3 is highly lauded as being “that were a good balance between being pocketable and powerful. ” (Sony Xperia Z3 Compact Review: Android’s Alternative To The iPhone 6 ) The guardian also verdicts the Sony Z3 as “the best small Android smartphone available”, while iPhone has an amazingly large group of Apple fans that prop up its sales

So who sales better? The answer is we will see. But no matter who is the best, customers are always the winners! Because we get better products at a more fair price as a result of this competition!

References:

Evan Spence (September 27, 2014) Sony Xperia Z3 Compact Review: Android’s Alternative To The iPhone 6 [online]. Available from:http://www.forbes.com/sites/ewanspence/2014/09/27/xperia-z3-compact-android-replacement-iphone-6/  [Accessed 05 October 2014]

News (October 1, 2014)Sony Xperia Z3 and Z3 Compact: Australian price, details and hands-on [online]. Available from: http://www.news.com.au/technology/gadgets/sony-xperia-z3-and-z3-compact-australian-price-details-and-handson/story-fn6vihic-1227076087476 [Accessed 05 October 2014]

Samuel Gibbs (October 3, 2014) Sony Xperia Z3 compact review: best small Android phone and iPhone 6 competitor [online]. Available from: http://www.theguardian.com/technology/2014/oct/03/sony-xperia-z3-compact-review-best-small-android-phone-and-iphone-6-competitor [Accessed 05 October 2014]

Youtube Video: https://www.youtube.com/watch?v=QHPWFw9NSiE