Online advertising with the best execution will drive the highest ROI’s.

But is the investment in online video advertising worth it, when advertising can be done easily with just words on search?

Google Adwords can be optimized and monitored to have extremely high Click-through-rates if executed properly.  But video is generally much more engaging – but maybe even more annoying.

The trick to manipulating words to build your business is by creating headlines that speak to the view – a combination of compelling words and understanding your audience – be persuasive, have a call to action, and differentiate your points of difference compared to your competition.  Video can adapt these elements to build into their campaigns as well.

The initial investment in creating a video campaign is significantly higher than it is to create a Google Adwords campaign – where setting up the initial campaigns, adgroups, and keywords is free.  So this comes down to a matter of scope – whether you choose to advertise with video or simply with adwords should depend on the size of your scope of the campaign which will probably be a reflection on the size of your business.

There are a lot more risks associated with the costs of advertising through video, but as any finance 101 course will teach you – higher risks have the potential to turn into higher rewards.

For example, Virgin Airways recently released a video https://www.youtube.com/watch?v=DtyfiPIHsIg that has got viral.  The concept of an Adwords campaign doesn’t even exist.

But know your target demographic, where they are looking, you can leverage your understanding of contextual advertising for both text and video advertising online.

But, in either case – the highest ROI is a reflection of the execution.

Follow