What kind of salesman do you absolutely dislike or just find them unconvincing? How many times do you have absolutely no clue what the salesperson is actually selling?

According to the Sales Executive Council research chart below, there are mainly four parts to customer loyalty, company and brand impact, product and service delivery, value-to-price ratio, and sales experience, and sales experience contributes more than half out of the 4 drivers. To analyze further, we can see that the most important aspect of a sales business is the human connection.

Want a customer to come back? Don't give them great deals, give them a great experiences

One of the standard textbook tactics for a salesperson is to identify the customer’s need, and offer solutions accordingly to their problems. Ironically, most customers’ “need” is to figure out what they need. The assumption that customers know exactly what they want is false, and if they do, they do not need a salesman. Rather than asking the customers what they need, it is better to tell them exactly what they need in a professional manner. This way, the customers are more likely to trust the salesperson, and go ahead with his suggestions, rather than being creeped out by the question “what’s keeping you up at night?“