What caught my today was a blog by Tim Nudd on AdFreak, “MIT Media Lab logo is actually 40,000 logos”.
This evolutionary use of branding really amazed me. All 40,000 different logos are all branded by the same institution name but for different people. I was amazed by the creativity of this logo.
Brand itself has high value. As a student, having a degree from a branded school does not differentiate the student from those who graduated from the same school. The MIT logo however, solves exactly that. It gives each student his/her distinct individual brands and at the same time shares the well-recognized brand from MIT. With that, people’s brand awareness to the MIT students will always be the better of the individual or the institution brand.
I think having that in Sauder will great benefit students not just in business cards, but also for the development of the Sauder image.