Recently release iPad 2.0 has stirred up many frenzied queue for this lovely device. Though many are impatient, but all had to wait in a ridiculous line for ages before being able to get close to it. Naturally, many complained about the great services they received and the awesome thrill of getting an iPad 2.0.
Some complained about the fact that Apple retailers tell each and every customers “Why don’t you wait over there while we go in the back and bring your iPad to you, then we’ll answer any questions you have about it” and that is too much of a hassle and slowed down the line up. They believed that the salesperson should just prepare iPad 2s in a stack and hand them out as the people move in from the line-up. I think this approach was simply to help satisfy customers’ expectation of the purchase because Apple stores are not convenient stores where the key is speed.
Another that appears a lot if about the short supply iPad 2s available in each store. It is true that Apple should have expected high volume sales and can fill consumer hunger by mass producing, but by doing so will simply erase the needs and wants for the new iPad. Again, Apple provides futuristic and useful technologies that should not be treated as commodity goods.
Though Apple might have wanted to maintain its prestigious brand by fulfilling its knowledge gaps and give all its customers a memorable buying experience, but not everyone can see that.