Today’s car industry has many brands. Most stood out in their own ways. Porsche as one distinguishes its cars as those that have no Substitute. I am personally not a fan of Porsche’s styling, though many may argue, but how does Porsche manage such brand?
In marketing class, we have discussed substitution for transportation. Though the term suggests the ability to get from one location to another, I have found from Porsche that the experience that is what defines the transportation.
One may argue that the value given and received would be what defines the experience, or the experience of transportation in this topic. From the blunt view of value, the cost of a single Porsche would already put many speechless. Though cars today aim to be innovative, one way Porsche does hugely distinguishes it from other car brands is that they present itself as a sustainable brand. How? I found out after reading a couple articles about how Porsche cars unlike most vehicle that depreciates every single second, Porsche cars appreciates in value over time. From that, the value definitely suits the car’s price. If we were to discuss the car’s capability, it is definitely a well defined luxury car. The thrill of being behind a wheel and the excitement from the throttle, driving a sports car definitely give a person urges to keep on driving. From that, Porsche does not emphasis on destination, but more on value and experience.
I find this uniqueness in Porsche’s marketing really helped it establish its long term brand. Even the kid from the video is willing to buy the same car 20 years later. Aside from the fact that this may sound exaggerated, it is a true statement for Porsche.