For smartphone owners continuously frustrated with having to replace the whole phone because of damage to a specific part of the phone, or consumers worried about the environmental impact of the smartphone waste, a solution has arrived.

Although this solution is not a reality yet, Phonebloks are smartphones that you can customize, upgrade, repair easily to fit your needs unlike the current smartphones in the market.

Dave Hakkens, the creator of Phonebloks came up with the idea of it and created a YouTube video that would present its concepts and gather interest from the viewers.

This video, which currently has almost 18 million views in two months has made it clear that an undoubtedly a huge number of consumers are interested, there are entrepreneurs willing to invest/help, and there are also many engineers who are willing to build prototypes for this idea. Hakkens has not just created a video that completed market research, but also established a way to move onto the next step for the idea and further develop it to satisfy the high demands of consumers. Although it is unclear whether Hakkens meant to do it or not, Hakkens has conducted a market research through this video.

References: Kremer, W. (2013, October 24). Phonebloks: the phone you can build like lego. Retrieved from http://www.bbc.co.uk/news/magazine-24490331

Picture: [Web Photo]. Retrieved from http://www.thefoxisblack.com/blogimages//phonebloks-2-Copy.jpg