After reading “Dove’s New Viral Ad “Real Beauty Sketches” Hopes to Change the Way You See Yourself,” I can finally see why Dove’s new target market is so successful. As mentioned in the blog, Dove’s campaign “show[s] that loving and being happy with yourself are integral part to self-care.” Between the time period of the development of the brand (Dove) and now, the company has tried to get through with different messages. And this message is by far the most integrated one with its products.

Let’s look at the evolution of Dove’s message:

http://1.bp.blogspot.com/-Duu1TkVIX3g/UIssSDcWCyI/AAAAAAAAAEw/OwtNMQDFJk8/s1600/dove+pink.jpeg

The above ad shows that Dove used to cared only about the appearance.

http://dalybeauty.ca/wp-content/uploads/2013/03/vintage-Dove-soap-ad.jpg

From the first ad to 2nd ad, we can see the change in Dove’s message. It moved on from JUST appearance to how its product will benefit the skin.

https://www.youtube.com/watch?v=XpaOjMXyJGk

From the youtube video, Dove’s current message is  – to be real beauty, people have to change how they look at themselves.

Notice the change of message? Dove’s change of message is what made their brand so much more well known. If they were to keep their old messages, Dove will be no different from other brands, such as Secret. Dove is currently bringing out what this generation is missing, the thinking of oneself. AND THIS is what made them different from other brands. Their current messages greatly influence people, especially females; increasing the value of their product.

I totally agree with Dove and the blog writer that “[it is great] to be who you are and not mentally draining yourself to be someone you aren’t!”

Picture/Information From:
http://www.chpcanada.ca/en/blog/doves-new-viral-ad-real-beauty-sketches-hopes-change-way-you-see-yourself
http://1.bp.blogspot.com/-Duu1TkVIX3g/UIssSDcWCyI/AAAAAAAAAEw/OwtNMQDFJk8/s1600/dove+pink.jpeg
http://dalybeauty.ca/wp-content/uploads/2013/03/vintage-Dove-soap-ad.jpg