Apple, one of the most powerful electronics producer, is getting its marketing shares in various aspects. From cell phones to server computers, it is not surprising to see the trace of Apple’s product. Don’t believe it? Look around, IPhones, Mac Book are popping up in your sight around you. Surely the innovation is the main weapon in Apple’s arsenal, but the marketing in fact does promote the popularity of it’s products. What are the strategies? Here we go, 4 Ps for the Apple company.
P1: Promotion
One of the most appealing top news in a year, it must be the press conference of Apple. The CEO of Apple Steve Jobs shows up with his new product(s), and it likely becomes the another craze. Believe it or not, first forget about the criticisms when the products are introduced, the press conference surely does drawing attentions from the world. It becomes everyone’s daily conversations. “Hey did you know Apple’s new Ipad?” “Oh yeah, that blows me away!” Besides, what makes Apple becomes attractive is the confidential details of it’s new products. This kind of privacy gives the public some kind of curiosity and urge to know what is the product. Human is always curious to know what they don’t. Apple clearly seize this kind of human nature and make use of it wisely. That’s one of the promotion magic from Apple
P2: Product
What gives Apple’s identity? It makes everyone recognize their products like instantly. That’s the ace card they are playing. Product differentiates from others is a necessity for a firm, Apple does that with ease. Their innovation and design are simple but it actually builds it’s own identity. What is more powerful is Apple is infusing values to their products. Let’s have a test shall we? What Apple products make you think of? Yup, “Fun, beauty, innovative”? That surely gives their customers certain degree of values which are attractive enough to purchase Apple’s products. And most of the time, their products are having ground breaking functions, which will help them to attract new customers and expand their market shares.
Stay tune for the next 2 Ps! 😛
And here we go commercial time!
