Video games are a enormous market for all around the world. It generates billions of dollars each year, generally speaking. The game developers are very concerns about their games’ exposure to the public and hence they put much effort in letting their potential customers know about their games. One of the best selling series Call of Duty which is developed by ACTIVISION company. They are now preparing to release their latest game universally on 9th of November. Posters, social medias are all over the places. The launch day once set, their fans are just getting excited and looking forward to it. Not only word-of-mouth is brewing among fans, but also new potential customers will get a chance and time to know about that new game. They could see posters and advertisement all around the places, and thus they could ask their reference group of doing research about that game. If the reputation is very positive, they have a high chance to purchase it. And on the social media, like facebook or twitter, the official media can release any latest news and interact with their followers. It is a great channel to communicate with the followers because the social media provide a great platform for them to release not only texts, but also some musics, video clips or web pages. So, yeah, I am also very looking forward to it and also understanding their marketing strategies. And here is some clip:
