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I have been browsing the web and see this article on globe and mail. (link) It’s about the power of persuasion by Kevin Dutton, a Cambridge research fellow in social psychology. As we all know, marketing is all about persuasion. Firms are trying to convoy their messages to the consumers and persuade them to purchase. And it is vital for marketing experts to learn about social psychology. The crowd always drawing more and more people in the trend, just like a snowball. As far as you could ignite the heart of people, the following works are just easy and smooth. Knowing more about the public  is very powerful. As stated in the essay, “our responses are so deep-rooted that we simply can’t resist. Mr. Dutton cites one 2007 study in which hotel guests were presented with signs requesting they reuse towels. The pleas covered a range of tactics, and included: “Help save the environment,” “Help the hotel save energy,” and “Help save resources for future generations.” The most effective appeal? The one that said 75 per cent of guests who had stayed in that particular room had reused their towels.” So we can see, using the right way or method, you will get a majority of people to do the exact way you wanted them to do.