Posted in Uncategorized on Oct 30th, 2012 2 Comments »
Business data has become critical to the success of a company. The data can be used to improve performance such as reducing labour costs, increasing margins and boosting productivity. What are the downsides of focusing on Big Data? As more businesses invest in big data analytics, which is the process of examine large amount of […]
Posted in Uncategorized on Oct 10th, 2012 No Comments »
The executives of Japanese camera and medical equipment maker Olympus Corporation has been caught with violating laws regulating securities exchanges by falsifying company financial statements. The three executives responsible for this scandal have hid $1.5 billion USD in investment losses since the 1990s. The accounting scandal could result in a cut of global workforce and […]
Posted in Uncategorized on Oct 8th, 2012 1 Comment »
There is truth to Dan Gillmor’s comment about Facebook. “The more Facebook makes itself an essential part of our lives the easier it will be for the company to start charging us for using it.” As Facebook hits a billion users, the public company is taking advantage of the growing influence it has among loyal users. The […]
Posted in Uncategorized on Oct 6th, 2012 No Comments »
In response to Joshua’s blog post, Research In Motion (RIM)’s poor performance in the market implies that customers have lost sight of its value proposition. The smart phone industry is extremely competitive. RIM has failed to keep up the pace with rivals such as Apple Inc. and Samsung Electronics Co. RIM hopes to revive sales […]
Posted in Uncategorized on Oct 5th, 2012 No Comments »
How does a business with strong brand identity market its point of difference? The fast-food chain, McDonald’s, launched “Our food. Your questions” campaign. The campaign is designed to “foster a message of transparency” by addressing questions through Twitter and Facebook. McDonald’s campaign could secure customer’s confidence in the brand and fence sitters, who while don’t […]
Posted in Uncategorized on Oct 3rd, 2012 2 Comments »
Breast cancer awareness has spurred significantly in the past couple of years. Businesses find ways to attract customers by acting socially responsible, promoting breast cancer and selling breast cancer related products. From the National Breast Cancer Awareness month to the countless fundraising events, there is never a shortage of pink ribbons products. Has breast cancer become […]