Facebook: Beyond Advertising

There is truth to Dan Gillmor’s comment about Facebook. “The more Facebook makes itself an essential part of our lives the easier it will be for the company to start charging us for using it.”

As Facebook hits a billion users, the public company is taking advantage of the growing influence it has among loyal users. The company plans to generate more revenue by charging U.S users who want to promote their posts and marketers for posting consumer offers.

Share prices have decreased since its public market debut and the company is looking to boost confidence among investors. There is a high probability that this could be a successful profit-generating tool. This new tool allows marketers to create offers that are more relevant to the right audience. However, the idea that individuals can pay to promote posts that hold little value to anyone else but themselves is ridiculed. Given Facebook’s market dominance, the premium products would be harmless to the company if services remain free.

Sources

Facebook to Charge for Posting Consumer Offers

Facebook’s Clever Plan to Charge You $7 to Promote Your Status Updates

Facebook to Start Charging U.S users for promoted posts

Facebook’s new business plan: from utility to monopoly