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Many businesses have adopted a Corporate Social Responsibility (CSR) programme as a core strategy to improve returns. In the CSR lecture, we have stressed on using corporate sustainability as a competitive advantage. CSR can also be refer to social finance. Social finance establishes a new medium of capital market, which have traditionally been dominated by […]

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Jasmine Chan’s blog post about the worst of the Euro crisis being over suggests that economic growth is the solution to combat the crisis. I agree that the conditions have improved in Europe, but there are many challenges that the Eurozone must overcome. Growth prospects have not been promising as unemployment could remain high for years. The problem […]

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  Despite Apples’s new launch of iPhone 5 and iPad Mini, their stocks continue to decline steadily. Peter Cohan blog post comments on Apple lacking innovation and supply management, which explains why Apple stock prices have slashed and missed analysts revenue forecasts. With the iPad mini, Apple only has one supplier for its displays, who also happens to be the […]

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Business data has become critical to the success of a company. The data can be used to improve performance such as reducing labour costs, increasing margins and boosting productivity. What are the downsides of focusing on Big Data? As more businesses invest in big data analytics, which is the process of examine large amount of […]

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The executives of Japanese camera and medical equipment maker Olympus Corporation has been caught with violating laws regulating securities exchanges by falsifying company financial statements. The three executives responsible for this scandal have hid $1.5 billion USD in investment losses since the 1990s. The accounting scandal could result in a cut of global workforce and […]

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There is truth to Dan Gillmor’s comment about Facebook. “The more Facebook makes itself an essential part of our lives the easier it will be for the company to start charging us for using it.” As Facebook hits a billion users, the public company is taking advantage of the growing influence it has among loyal users. The […]

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In response to Joshua’s blog post, Research In Motion (RIM)’s poor performance in the market implies that customers have lost sight of its value proposition. The smart phone industry is extremely competitive. RIM has failed to keep up the pace with rivals such as Apple Inc. and Samsung Electronics Co. RIM hopes to revive sales […]

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  How does a business with strong brand identity market its point of difference? The fast-food chain, McDonald’s, launched “Our food. Your questions” campaign. The campaign is designed to “foster a message of transparency” by addressing questions through Twitter and Facebook. McDonald’s campaign could secure customer’s confidence in the brand and fence sitters, who while don’t […]

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Breast cancer awareness has spurred significantly in the past couple of years. Businesses find ways to attract customers by acting socially responsible, promoting breast cancer and selling breast cancer related products. From the National Breast Cancer Awareness month to the countless fundraising events, there is never a shortage of pink ribbons products. Has breast cancer become […]

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 Walmart, the world’s third largest corporation, was caught in a bribery scandal. The bribes, totaled to $24 million, were paid to Mexican government officials in 2005 in attempt to win market dominance. The bribes “bought zoning approvals, reductions in environmental impact fees and the allegiance of neighborhood leaders.”  A corporation as successful and influential as […]

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