Jaime Oliver’s Social Enterprise – Fifteen

Jaime Oliver is one of the most respectable chefs in the food industry. At the young age of 16, he was enrolled in the Westminster Catering College, had his own cooking show (The Naked Chef) a few years later, and at the age of 24, made a meal for then UK prime minister Tony Blair.

However, what makes him respectable in my eyes, among those amazing qualifications, is the social entrepreneurship endeavours that he has been involved with. By combining his talent in cooking with a social mission to help youth that come from disadvantaged backgrounds (homeless, unemployed, overcoming drug or alcohol problems), he has created a social enterprise (in 2002) known as the Fifteen restaurants. As always, it is never easy to make a social change and empower many without some costs. In order to start this social enterprise, Jaime had to put up his house as collateral (without telling his wife). In addition, not all of his students end up as “successes” in the way that old habits they have tried to battle end up coming back. Although this may be discouraging to Jaime Oliver, his social mission and purpose venture has led him to continue with this social entrepreneurship program.

Here is a video that might give you a better idea on his project – Fifteen Restaurants

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