I am taking this class because I am fascinated with how marketing has played a factor in materializing our world to its extent. I am interested in the way marketers research, target, and sell to different sectors and how some are so successful in drawing customers in. Personally, I have not experienced marketing in a job or student role, but as a consumer, I am constantly bombarded with advertisements, may it be at the bus stop or surfing on the web, that I subconsciously think about from time to time.

My favourite advertisement would have to be the Old Spice Commercial. It is concise and to the point, yet funny and entertaining. It sells the product very well and keeps you on your toes.

Fact I feel safe telling the class? I use Old Spice whenever I play sports now!